Black History Month 2021 – The Black Family: Representation, Identity, and Diversity

Each February in Black History Month we celebrate Black Americans’ contributions to society and raise awareness of Black American history. When Carter G. Woodson established Negro History week in 1926, he realized the importance of providing a theme to focus the attention of the public. 2021’s Black History Month theme is The Black Family: Representation, Identity, and Diversity.

Throughout February we are going to feature Bay Area Black owned businesses that are family operated or family focused. When Black families can sustain a business over generations, despite the operating challenges, especially in the Bay Area, it’s a win for the entire community. The successful businesses featured defy the age old myth that family and business don’t mix.  

In our first of this three part series, we’ll start with a mix of three East Bay Area Black family businesses:

Autotrends Body Shop – Vehicle body repair 

Big Printing T-Shirt Company – Apparel screen printing, embroidery & decoration

Carmen & Family BBQ – Restaurant with two East Bay locations

Autotrends Body Shop, Oakland 

Autotrends Body Shop is a well established family owned business that has been providing stellar auto repair services in a prominent Oakland location on Broadway since 1987. Doug Marshal and family are well known for their superior customer service and their AutoWatch system. While their knowledgeable staff repairs your vehicle, you can view the repair progress on your vehicle online, share the experience and receive automated email notifications.

Carmen & Family BBQ – Hayward & Fremont  

Carmen & Family BBQ has been serving the Bay Area since 1979. With two locations in Hayward and Fremont, you can meet Carmen, her kids, and her grandkids. They make their BBQ sauces in-house and smoke all of their meats with almond wood.

Big Printing T-Shirt Company, San Leandro  

Big Printing T-Shirt Company is a family-run business that is self described as a Mom’s and Pops of Streetwear. Dawaud Muhammad and wife Kensey have an amazing group of graphic designers available to create your vision with their free design studio. They have many packages specializing in screen printing, garment decoration, embroidery to choose from or you can request a quote to fit your needs.