Almost 40% of the households in California own at least one dog. This creates lots of business opportunities for pet services, yet there are not many Black businesses in this booming industry.
Judi Henderson saw an opportunity to use the photo studio in her other business, Mannequin Madness, to create a niche in pet industry. On the weekends the photo studio becomes a Furtography studio where people can bring their “fur baby” to get fast and fun “instaworthy” photos. The studio has amazing props and backgrounds that make the photos more engaging than what can be taken at home. For dog owners who have created an instagram account for their pet, creative photos are a necessity.